Alfuhod considers the protection of your privacy as a basically important moral, legal, and community principle. Your Information is one of our most important assets. We do not sell or rent your information to third parties.

Therefore, we take the following precautions, among others, to better protect the Personal Information:

• We take reasonable technical precautions to prevent the loss, misuse, or alteration of your Personal Information including the use of Secure Sockets Layer (SSL) software. Our website is certified by Thawte SSL CA and transactions managed through our partnership with KNET and Kuwait Finance House (KFH).
• We store all the Personal Information you provide to us on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.
• We display only the last four digits of your credit/debit card numbers, whilst in case of the use of Visa or MasterCard the CVV number will be requested, and when using Knet cards you will be required to enter your Knet pin when confirming an order. However, the entire card number will need to be given to the appropriate Card Company (Knet or MiGS) during order processing.
• It is important for you to protect against unauthorized access to your Account and password and to your computer. You must ensure that you log out/ sign-off from your Account, when you are exiting our website.
• By using Alfuhod website and its Services, you expressly consent to Alfuhod using your Information, as outlined in this Privacy Policy. If you object and do not accept the Terms of this Privacy Policy, then you must discontinue your use of Alfuhod website.
• We are committed to safeguard the privacy of Registered Users and visitors to our website, and we elaborate in this Privacy Policy the detailed manner in which we use your information.

Users Personal Information:

Alfuhod shall collect, store and use information that you provided us at our website to:

Register you at our website.
Fulfill our agreement of providing Services to you (such as your purchase processing)
Analyze your shopping preferences so we may improve our Product and Services offer. Also, we may keep you abreast and informed of Products and Services with special offers, discounts, and so on. 

For this matter, we shall store and collect the following information provided by you:

1. Information about your name, address, phone number, e-mail address, billing and credit/debit/charge card information, order history, feedback, about your visits to and use of our website (including your IP address, geographical location, browser type and version, operating system, length of visit, and website navigation etc.)
2. Information relating to product purchase transactions carried with Alfuhod.
3. Information related to registering with us as a Registered User.
4. Information related for subscribing to our website services, and e-mail communication.
5. Information and communication that you choose to send to us.

Fraud Prevention

In order to protect our customers and ourselves from fraud and theft, we may share all or any of the Personal Information that we obtain other third parties, companies, retailers, financial organizations and law agencies that are involved in fraud prevention and detection, to use in the same way.

Telephone Calls

All incoming and outgoing telephone calls may be recorded to verify content, for regulatory compliance, quality control, and for complaint resolution.

Information Disclosure

While we will make every effort to keep confidential the information provided to us, we might share your Personal Information with other third parties whose services or Products we provide to you through the website for the below reasons:

1. To other companies and organizations to administer any prize draws or competitions.
2. To our agents, staff and approved third parties to provide services for us.
3. To anyone to whom we assign or transfer our rights and duties under our agreement with you.
4. If we have a duty to do so or if the law compels us to do so either in connection with any legal proceedings or prospective legal proceedings; or in order to establish, exercise or defend our legal rights.
5. In carrying out the activities specified in this section, we may transfer Personal Information to reputable organizations or companies outside Kuwait. We take steps to ensure that your information will be accorded the same level of protection as that required of us under applicable Kuwait law. By agreeing to the Terms and this Privacy Policy, you expressly agree to such sharing of Personal Information.

If Alfuhod is sold to a third party or becomes subject of a merger, consolidation or acquisition, it would become necessary for us to transfer your Personal Information to a third party, and in such case Alfuhod would require that the third party handles your Personal Information with the same cares handled by us.

Cookies

Considering the new technologies emerging on the Internet that helps to deliver customized visitor experience, Alfuhod may use such new technologies, including cookies to retain your information when you use our website. We may use such technologies for tracking activity on our website. By accepting the Terms of use of our website and this Privacy Policy, you confirm your consent to Alfuhod use of cookies, and other such technologies, for these purposes. If you do not wish to receive cookies, you may configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored.

Security

We take all steps reasonably necessary to protect against unauthorized access, use, alteration, disclosure, or destruction of Personal Information, and Alfuhod is not responsible for any unauthorized access or use by third parties, unless such access is enabled because of our gross negligence or willful misconduct.

Product Rating

We may send you an e-mail inviting you to rate the Products that you purchased from us, also, we may ask you answer questions related to your Product, as submitted by other customers. In this regard, note that:

1. Once submitted, your rating and answer would appear on our website (provided it does not contradict our publishing guidelines)
2. Your rating and review can be submitted anonymously.
3. You cannot edit/remove your rating once submitted.

Electronic communication

As you use the website and electronically communicate with us, you also accept to receive communications from us electronically, by means of emails, newsletter or by posting notices such as disclosures on the website. You agree that any communication that we provide to you electronically satisfy any legal requirement, as in writing.

We may monitor, record, use and store any telephone, email or other electronic communications with Your Information to check instructions given to us and to improve the quality of our customer service.

General

You may Contact Us if you are concerned that any of your Personal Information held by us is inaccurate.

Considering that our Website may contain links to other websites, Alfuhod is not responsible for the privacy practices of websites not operated by Alfuhod. We recommend that you read the privacy statements of every website that collects Personal Information.

Alfuhod shall post on its website any changes to our Privacy Policy and with respect to Personal and other information collected in the future, will become effective as of the date of posting. It is your responsibility to periodically review the Privacy Policy to be aware of any changes.