Designed for every place, at every moment, from every angle
World’s No.1 TV brand 15 years running
' Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
* Compatible devices only.
See the world in QLED Technology
Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. * QLED : Samsung QLED is Quantum dot based TV. * 100% color volume measured to DCI-P3 standard, certified by VDE. * Compatibility with all HDR content is not guaranteed. * The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
Here’s how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
It has a pop of color
Various Color Options
Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.
* The product color may vary by region.
It has various options for your home vibe
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colors options to match your mood.
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you like.