Unconditionally Beautiful
Designed for every place, at every moment, from every angle

Unconditionally Beautiful
Designed for every place, at every moment, from every angle

Top 4 Features

 
360 All round design

Beautiful from every angle
 
Matte Display

Enjoy what's on, not the reflections
 
Detachable Stand

Beautiful anywhere, on the shelf or on the floor.
 
QLED Technology

Bring more than a billion colors to life

Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Matte Display
The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Beautiful in every place
Detachable stand
Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

See the world in QLED Technology
100% Color Volume & HDR 10+Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

Aesthetically beautiful color
Two Colors
Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

* The product color may vary by region.

Ambient Mode

Smart

Simple connectivity
NFC on TV
When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

* Compatible devices only.